Email Marketing 

Email marketing is so much more than monthly newsletters! In this intensive workshop, we'll focus on opportunities for email marketing before and after leads enter your sales funnel. We'll be focusing on MailChimp, but the best practices and strategic discussions will be applicable to any email marketing effort regardless of what tool you're using to get the job done. 

Topics We'll Cover:

• Tips for creating an email marketing strategy
• Designing a customized HTML template
• Cleaning, organizing, and maintaining your email list
• Ideas for email drips and email automation 
• Growing your email list with lead magnets 
• Ideas for other email marketing campaigns
• Integrating your email marketing efforts with social media and offline campaigns
• Mistakes to avoid 
• Email marketing best practices 

Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session. 

The Chamber is excited to partner with our presenter, Tim Haines of Symposia Labs to offer a discounted cost for this popular training series workshop! 


Sponsor:   Blue Cross/Blue Shield/Blue Care of Michigan