Digital Marketing Summer Sessions - Foundations of Social Media
Name:
Digital Marketing Summer Sessions - Foundations of Social Media
Date:
June 16, 2016
Time:
8:00 AM - 11:00 AM EDT
Registration:
Register Now
Event Description:
Foundations of Social Media
This hands-on workshop will walk you through a tested process for developing a social media strategy for your organization. Are you struggling to prioritize what platforms you should focus on? Are you wondering what role social media needs to play in your overall marketing plan? Are you wondering how to integrate social media with your other marketing efforts?
What To Know Beforehand:
- Your organization’s target audience
- Your non-digital marketing plan
Topics We’ll Cover:
- Performing an internal social media audit
- Prioritizing social media platforms based on target audiences and resources
- Options for social media management (in-house versus external contractors)
- Defining and measuring Key Performance Indicators (KPIs)
- Frequency for posting content
- Understanding organic versus paid reach
- Planning for anticipated challenges and opportunities
- Developing a budget
Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session.
The Chamber is excited to partner with our presenter, Tim Haines of Symposia Labs to offer a discounted cost for this popular training series workshop! This event is also partnered by Lakeshore Advantage, Local First and The American Marketing Association of West Michigan.
Costs:
$55 per member of Michigan West Coast Chamber of Commerce
$55 per member of The American Marketing Association of West Michigan - Promo Code required to receive member pricing of $55
$55 per member of Lakeshore Advantage - Promo Code required to receive member pricing of $55
$55 per member of Local First - Promo Code required to receive member pricing of $55
$75 per non-member
Cancellations not received 48 hours prior to event will be charged.
