Digital Marketing Summer Sessions - Foundations of Social Media - Encore

Digital Marketing Summer Sessions - Foundations of Social Media

Due to popular demand, we are offering a repeat of this event on Tuesday, July 21.

This hands-on workshop will walk you through a tested process for developing a social media strategy for your organization.  Are you struggling to prioritize what platforms you should focus on?  Are you wondering what role social media needs to play in your overall marketing plan?  Are you wondering how to integrate social media with your other marketing efforts?

Participants are encouraged to bring their laptops.

What to know before you come:

> Your organization's target audience

> Your non-digital marketing plan

Topics that we'll cover:

> Performing an internal social media audit

> Prioritizing social media platforms based on target audiences and resources

> Options for social media management (in-house versus external contractors)

> Defining and measuring Key Performance Indicators (KPIs)

> Frequency for posting content

> Understanding organic versus paid reach

> Planning for anticipated challenges and opportunities

> Developing a budget

The Chamber is excited to partner with our presenter, Tim Haines of Symposia Labs, to offer the cost of only $45 per person for this popular training series workshop.

Register today - only 15 seats available!

Tuesday, July 21  ~  8:00 - 11:00 am  ~  Davenport University-Holland Room 204 (643 S Waverly Rd, Holland)  ~  $45 per Chamber member (price increases $5 each if registered after July 19) / $65 per non-member

Cancellations not received 48 hours prior to event will be charged.