Digital Marketing Summer Sessions - Google Analytics 101
Name:
Digital Marketing Summer Sessions - Google Analytics 101
Date:
June 28, 2016
Time:
8:00 AM - 11:00 AM EDT
Registration:
Register Now
Event Description:
Google Analytics 101
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
Takeaways
What To Know Beforehand:
- How to login to your Google Analytics account
Topics We’ll Cover:
- Learn the basic setup, navigation, and interface of Google Analytics
- Get acquainted with basic terminology and mathematical formulas to understand key metrics
- Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
- Be able to answer key questions about your website traffic:
- Who are your website visitors?
- What pages are the most important on your website?
- Where do your website visitors come from?
- What marketing campaigns are having the biggest impact on your website traffic?
- Create custom segments, goals, URLs, and dashboards
- Create automated alerts and scheduled reports
- Learn to identify exceptions and surface actionable insights
- Export data for further analysis in Excel
Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session.
The Chamber is excited to partner with our presenter, Tim Haines of Symposia Labs to offer a discounted cost for this popular training series workshop! This event is also partnered by Lakeshore Advantage, Local First and The American Marketing Association of West Michigan.
Costs:
$55 per member of Michigan West Coast Chamber of Commerce
$55 per member of The American Marketing Association of West Michigan - Promo Code required to receive member pricing of $55
$55 per member of Lakeshore Advantage - Promo Code required to receive member pricing of $55
$55 per member of Local First - Promo Code required to receive member pricing of $55
$75 per non-member
Cancellations not received 48 hours prior to event will be charged.
