LinkedIn B2B Marketing
Are you using LinkedIn to connect with your best prospects? Are you using trackable ROI? As a member of various groups, are you establishing yourself as a thought leader? Do you publish articles and participate in discussions? What are the top three things that truly connect you with your current and potential customers via LinkedIn? This workshop will focus on B2B users who want to leverage LinkedIn for generating leads.
What To Know Beforehand:
- How to utilize the basic features of LinkedIn such as logging in to your account, messaging, and performing searches
Topics We'll Cover:
- Optimizing your LinkedIn profile
- Creating and managing a successful company page
- Finding and creating content
- Scheduling content on LinkedIn via BufferApp, a third-party tool
- Identifying and pursuing leads with targeted InMails
- Performing advanced LinkedIn searches
- Utilizing long-form posts on LinkedIn (i.e., your LinkedIn blog)
Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session.
The Chamber is excited to partner with our presenter, Tim Haines of Symposia Labs to offer a discounted cost for this popular training series workshop! This event is also partnered by Lakeshore Advantage, Local First and The American Marketing Association of West Michigan.
Coffee and light snacks will be provided by Lakeshore Advantage.
Costs:
$55 per member of Michigan West Coast Chamber of Commerce
$55 per member of The American Marketing Association of West Michigan - Promo Code required to receive member pricing of $55
$55 per member of Lakeshore Advantage - Promo Code required to receive member pricing of $55
$55 per member of Local First - Promo Code required to receive member pricing of $55
$75 per non-member
Cancellations not received 48 hours prior to event will be charged.