Paid Digital Marketing Strategy 

Is your business or organization leveraging the power of paid social media? In this intensive workshop, we'll discuss what paid social media is, how to decide if it makes strategic sense, and how to build a paid social media strategy that fits your needs. 


Topics We'll Cover:

• Organic vs. paid social: the reality
• ​​Understanding the difference between Facebook ads and Google Adwords​
• Deciding if paid social could make sense for your goals
• Potential budgets for ad spend
• Targeting options and differences between platforms
• Tips for potential goals and tracking
• Mapping out your sales funnel
• Tracking ROI

Participants are required to bring a laptop or tablet to this session for a hands on learning experience. Please know there are limited electrical outlets available, so please bring your fully charged device to this session. 

The Chamber is excited to partner with our presenter, Tim Haines of Symposia Labs to offer a discounted cost for this popular training series workshop! 


Sponsor:   Blue Cross Blue Shield and Blue Care Network of Michigan