SMART Lunch
Event Description:
Stand Out Subject Lines: Get Open, Get Read, Get Results
Ignored - or Engaging? How are your subject lines working - or NOT working - to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We'll cover:
- The three keys that make or break your subject line (and how short your window really is...)
- What works - and what does NOT work - in capturing your reader's attention
- Length, brand, urgency and offers - make them work for your subject lines
- Before and after examples that make it crystal clear on how to improve your results
Presenter Erin Bemis is Constant Contact’s Regional Director and Engagement Marketing Expert for the North Central US. She and her team of hand selected marketing professionals travel the region to assist, educate and inspire small business success in all things related to digital marketing. Erin has nearly 20 years’ experience working small businesses, non-profits and associations in a variety of roles.
